by Hamish | Jan 13, 2017 | Digital Strategy
A trusted member of my network, Simone Douglas from Social Media AOK recently wrote a post about the Click Funnel sales process (not Click Funnels the product.) I kind of agree with what she has to say but I also think it’s not quite that simple. The Sales Funnel Process is important – a business needs leads, a business needs to qualify a percentage of those leads, a business needs to close a percentage of those qualified leads and then once they are customers you should look at profit maximisation – you can do this ethically only selling people things that they need. I’m a qualified PR professional. I have studied at a Postgraduate level the fundamentals of marketing. Digital tools can be an important part of the Marketing, PR and Sales process but are most effective if they are used as part of an overarching fundamental strategy. The typical Digital Sales “click” funnel goes something like this. Someone puts an ad on Facebook. These ads have “compelling” copy of varying quality that encourages their prospects to click on the ad. This ad goes to a Lead Page, generally a long form sales letter, video or both, that encourages the prospect to hand over their email address. In return they’ll generally be offered attendance at a webinar or some sort of PDF style cheat sheet or report – often referred to as a Lead Magnet. The webinar is the popular one at the moment. Many of these webinars follow a similar process – the presenter talks about how awesome they are, the presenter gives some useful information, the presenter...
by Hamish | Jul 28, 2014 | Networking
Business Networking is a vital part of business success. The relationships you create and foster now can have a huge influence on your future success – this could be whether you are looking for a job, trying to grow your own business through word of mouth marketing or even trying to get elected to a position – either as a politician or on to the Board of an organisation that you may be the member of. This article contains tips that would be useful in all of these situations but, because I am a business owner, the focus here is on business networking. The business networking tips mentioned below may seem basic but they do create the foundation for your success in networking. Check them out and embrace them. Make them everyday habits and I have no doubt that you will quite quickly see a great level of success. 1. Always carry business cards and make notes on others business cards – If you meet someone that you want to further develop a relationship with you need to ensure that you have a way for them to keep in touch with you. Here your business card is a vital tool. Further, when you collect their business card, make sure you make some notes on the card about where you met this person and something else of interest. As you increase your networking you will find that you start to collect a lot of business cards and it can be hard to keep track of who is who. The best way to do this is through notes. This can also...
