by Hamish | Jan 13, 2017 | Digital Strategy
A trusted member of my network, Simone Douglas from Social Media AOK recently wrote a post about the Click Funnel sales process (not Click Funnels the product.) I kind of agree with what she has to say but I also think it’s not quite that simple. The Sales Funnel Process is important – a business needs leads, a business needs to qualify a percentage of those leads, a business needs to close a percentage of those qualified leads and then once they are customers you should look at profit maximisation – you can do this ethically only selling people things that they need. I’m a qualified PR professional. I have studied at a Postgraduate level the fundamentals of marketing. Digital tools can be an important part of the Marketing, PR and Sales process but are most effective if they are used as part of an overarching fundamental strategy. The typical Digital Sales “click” funnel goes something like this. Someone puts an ad on Facebook. These ads have “compelling” copy of varying quality that encourages their prospects to click on the ad. This ad goes to a Lead Page, generally a long form sales letter, video or both, that encourages the prospect to hand over their email address. In return they’ll generally be offered attendance at a webinar or some sort of PDF style cheat sheet or report – often referred to as a Lead Magnet. The webinar is the popular one at the moment. Many of these webinars follow a similar process – the presenter talks about how awesome they are, the presenter gives some useful information, the presenter...
by Hamish | Jun 28, 2011 | Digital Strategy, Social Media
Amy Jo Martin Check out this profile for her from ESPN. Her agency, Digital Royalty, has been trailblazing in how sporting brands and icons interact with and manage Fan Engagement. Do yourself a favour and check out her blog today. You will learn...
by Hamish | May 25, 2011 | Digital Strategy
In the ever evolving world of online marketing and social media, Facebook has proven to be an invaluable asset for small businesses all over the world. With the ability to create pages, to build and foster networks and to find leads for your growing business, the possibilities are endless. This is especially good for real estate agents who would like to use Facebook as a means to market and promote their business. Here’s a list of the top 10 tips for real estate agents using Facebook to promote and grow their business Create a Facebook page instead of using your personal profile- This gives you more of a professional look that you want your clients to see. Another great reason to create a Facebook page for this purpose is you can customize it and put only relevant information that is directly related to your business. You don’t need to worry about your friends tagging you in a drunken photo and having potential buyers or sellers seeing it. Customize your page- Put relevant information, pictures, and contact details so your customers can really know what you are all about. Make the Facebook page somewhat of a catalogue for your clients to refer to. You should also look at setting up a dedicated landing page. Use Analytics to measure traffic- You can add applications to your page like Google analytics to analyze those who frequent your page and where they come from. This is a great way to help you come up with strategies for social media optimization. Create groups– By creating groups, you are zeroing in on customers and potential...
by Hamish | Apr 5, 2011 | Digital Strategy
Talk to many business owners about their marketing budget and their eyes glaze over as they stare back at you. The old school, mainstream media organisations- (television, radio and media) – want everyone to stay confused. They think that if there is confusion in the market place then people will keep spending money there because that is what they have always done. The thing is though, the market place has moved, your consumers have moved, and it is time to move with them. Don’t keep wasting money on mainstream media advertising, especially because it is impossible to track the results. Look online and start integrating a digital strategy and you will soon see improved success. Before we look at different digital marketing options (it’s not just social media services!) let’s take a quick look at the customer lifecycle to make sure we are all on the same page. Prospect- Before they become customers of yours, you seek out prospects. Well actually, these days, prospects are seeking out you. When consumers are making purchasing decisions they are getting online to do research in search engines like Google and they are also asking their friends advice on Social media services like Facebook and Twitter. Acquisition and purchase- After they’ve done their research, consumers make their purchasing decisions. Product Usage- Obviously, customers then go through a period of using the product for the term of the contract Impending Contract Expiry – At the end of their contract period, some of your customers may decide that they want to research other options before automatically repurchasing your product. Recontracting- Ideally after further research, your...
