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365 Day Blogging Challenge

Forgive me this indulgence but I just wanted to tell you a bit about a challenge that I have set myself for the next 12 months. This is a challenge I have set for myself on a whim. Well not really, I’ve told myself I need to do this more and now I’ve put a...

Top Social Media Ideas For Your Hotel

Social media is an under utilised tool for many hotels – often because hotel marketing staff are time poor, overworked and confused. We want to help hotel management ensure they increase their revenue Social media is a great tool. You can improve your systems...

Why Every Club needs a Marketing Communications Plan

In my two years as the District PR Director overseeing 64 Clubs in Melbourne and Regional Victoria (Australia) one of the biggest problems I saw that was many clubs did not have a Marketing/Public Relations Plan. (Marketing and Public Relations are different and the...

Some Business Books I’ll Be Reading in 2017

At the end of 2016 I spent a week on a Tall Ship as part of a Leadership Subject in my  MBA. When we boarded the ship we handed in our electric devices. I had no access to mobile phone for a week. I actually had a lot of down time and managed to read a number of books...