by Hamish | Jul 15, 2015 | Uncategorized
The Theodore Levitt analogy of the railroad industry described in his 1960s treatise Marketing Myopia is one that resonates with me. The railroads did not stop growing because the need for passenger and freight transportation declined. That grew. The railroads are in...
by Hamish | Jul 6, 2015 | Uncategorized
I run a telecommunications company. There are some big established players with multi-million dollar marketing budgets. My company is not one of them (yet.) Given I don’t have these huge budgets I need to look at different ways to grow my customer base. My main...
by Hamish | Sep 13, 2013 | Uncategorized
So I went to my first WP Melbourne Meetup the other night and it was fantastic. I can’t believe I haven’t been to them earlier. Would have saved me so much time and I would have learned many of the things I have taught myself much more quickly had I...
by Hamish | Jun 18, 2013 | Uncategorized
Last Week (June 12-13, 2013) I attended the Digital Productivity Conference in Brisbane organised by the Department of Broadband, Communications and the Digital Economy. As the Managing Director of a Boutique Telecommunications and Internet Service Provider, I thought...
by Hamish | Apr 24, 2013 | Uncategorized
We live in a different world. The internet heralded a revolution and started a content economy – you needed to educate your clients through content in order to build visibility, credibility and trust. From here comes profitability. Social networking platforms...
by Hamish | Apr 2, 2013 | Uncategorized
I don’t like the idea of selling products I won’t use myself. I like to stand by what I say and what I am promoting. The more I have learned about Google over the years, the more I have come to love Google. Since we started using Google Apps for Business...
