Like many professional services industries Accountants can find themselves in a vicious, price-driven competition cycle if they don't think outside the box. Accountants need to find more ways to value-add for their clients. Marketing for Accountants may seem like a...

Okay, so the inspiration for this article has been the number of people I hear saying things or posting online comments like "so how do I do Facebook better?" "Should I boost my Facebook post?" or posts on a similar thought pattern. These questions often show a...