Social media is a great tool for your business. It can act as a portal connecting your customers to you directly wherever they may be. For businesses such as gyms, social media integration is a must if you want to be noticed. Here are Top 5 tips for gyms using social media:
Connect with clients and interact frequently – Social media makes it easier for you to interact with clients. No matter where you or your customers are, you can easily post a message, send a PM, or simply interact with discussions whenever possible. If you want your gym to get noticed, you should be interacting with clients and prospective clients through various social media sites. You can upload video tips to show clients how they can continue their exercise at home. If you engage with clients and prospective clients at this level, if you show them that you care, then you will keep them coming through the door.
Update your page with relevant data – Creating a profile for your gym should not be confused with your personal profile. Use images that are related to your industry. A picture of the facilities of your gym or the logo for your gym would be a great profile picture. Furthermore, all information regarding the gym should be in your profile- Make sure you have your contact details.
Login and use social media daily – You can’t just sign up for a social media site and leave it unmanaged and not updated. The reason why you set up a social media profile is to interact with your clients and prospective clients. To ensure that this is happening, make sure to keep your profile active and updated. Post short but relevant information on your gym daily. Social media aims to network people with similar interests. You want to encourage and stimulate discussion so that Fans and Connections also create content for you to keep the conversation going. Ask questions, put up polls and then write blog posts based on the results of these questions.
Be careful what you post – Social media sites are in the public domain. This means anyone and everyone gets to see whatever it is that you post on your profile. Get the personal stuff out of the way. Remember that you are using social media to promote your gym and not to air out personal opinions about politics and religion. Stay away from these touchy topics and keep posts related only to your business.
Promote your gym – Connect with people, create groups, join discussions, do everything that can get people to notice you. Social media acts as a free advertising tool and it is quite effective. But remember not to get too involved. People in your list post things on their profile that are not directly related to the business that you are promoting. Avoid wasting hours talking about this stuff which are not related to your gym and talk more about your gym and its services.
Social media opens up a lot of opportunities for your gym to get noticed. Besides easy set-up of your profile, it also does not cost you a thing.