Social media is an under utilised tool for many hotels – often because hotel marketing staff are time poor, overworked and confused. We want to help hotel management ensure they increase their revenue

Social media is a great tool. You can improve your systems and get more leads. If you don’t know where to start then this article is for you. We’ll help give you a holistic overview of how social media can help in your hotel. We’ll educate you and share with you a tested framework. We want you to increase nights sold and grow your business.

As we mentioned, we know that it can be confusing. We know you are overworked. We know that you may not be sure where to start. That’s what we are here for.

In this article I want to share with you a number of tips and ideas that you can use to build your content framework – you might not use all of these tactics but some of these might be relevant for you. By working your way through these ideas you’ll be able to come up with other ideas that suit your business too.

In fact, this article can help prompt discussion for a brainstorming session. Get your team together and start working on your calendar.

Alright, here we go. Here are our tips for social media content for your hotel.

Share content from your website.

When we are working with clients we often recommend that they look at repurposing content – using content that they have created for other platforms and sharing them on their social media platforms. Content you have put on your website is great for this.

You can share information about your hotel’s amenities, share pictures of your rooms, articles from your newsletter, special offers, restaurant information or even information about your loyalty program. Remember this is just a starting point and there are other options.

You can share information about your location/destination. I am in Melbourne, Australia so will share with you some examples from Melbourne. You could share information about events like the F1, events like the Spring Carnival, football, cricket, tennis. You could share information about Victoria’s wine regions or other special events.

You could run a contest to get your viewers/ guests help you create content. You could encourage them to leave reviews, submit photos or videos, share stories or even answer questions. There are many competitions you can run. You might encourage people to share travel tips – about travelling or about your location.

You can also share news about your hotel. You can share information about charities you support or teams you sponsor, any positive media coverage you might get or even if your hotel is having an upgrade. You might share any events that are being hosted at your hotel or share some information about services your hotel offers – wedding receptions, conferences etc.

Now that we’ve talked about what you COULD post, we need to talk about what you should post. To do this you need to understand your audience. You need to understand your audience because this tells you how you should create content. If you truly understand your audience you can also use tools like Facebook’s Ad Manager that allow you to target particular people in particular areas – with many thousands of demographic and psychographic factors that you can use to make sure you are reaching your exact key audience.

Facebook Ads are a great tool for hotels. We’ll share with you further tips about Facebook Ads in another post. (Get a free copy of  3 Secrets to Getting More Leads from Your Facebook for your Hotel by filling in your details below.)

Before I close off this article I wanted to share with you a few final tips”

Set Goals – Make sure you have goals for your social media. Don’t post just for posting’s sake. Some example goals might be related to brand awareness, driving web traffic, number of leads, community building, social customer service, a PR boost and social listening.

Acknowledge reviews, even the negative ones – It’s important that you acknowledge any reviews that you receive online, even the bad ones. Especially the bad ones. If someone has had a genuinely bad experience and you are seen to make amends then this can turn a negative into a positive.

Make sure your contact details are on the website – It’s important to share all of your contact details on your Social Media profiles – you need to ensure that potential customers can get in touch if need be.

There you have it. Some tips on social media content – the types of content that you can create to promote your hotel online. If you want any help with any of the suggestions mentioned above, please get in touch today.