Many articles talk about why Facebook is great for your Rotary Club – many don’t talk specifically about Facebook Ads. I want to talk about why Facebook Ads are great for your Rotary Club. (I am working on the assumption that your Club has a budget for the PR Committee Chair. If you don’t that’s a topic for another article.)

Before more specifically talking about Facebook Ads, let’s look at some basic Facebook Statistics first.

As at July 2017, there are 17000000 Australians who access a Facebook Account at least monthly. 17 million. That’s approximately 7 in 10 Australians who have a Facebook Account. Further noted in the linked to article, Approx 50% of the Australian population logs into Facebook on a daily basis.

These two reasons enough should show you why you need to be on Facebook.

The problem is though – if you create a Page for your Club, there’s no guarantee that people will organically see your posts. You could be posting and having your posts seen by no one.

It doesn’t have to be this way. You can use Facebook Ads to reach, in a cost-effective manner, those who are exactly perfect for your Club.

Let’s take my Club for example – The Rotary Club of Strathmore.

If I were to create a Facebook Ad for my club I could do an add for Men and Women aged 18+ who live within 5km of Napier St Essendon (where our Club meets.) The potential Audience is 320000. I could further laser target this ad by targeting people via education level or via job title/industry.

You can create ads to promote projects – to try and get funding or support, or you can create posts to encourage new members.

The great benefit of Facebook Ads is that you can target people via location, via age, via other demographics but, also, and somewhat more importantly, via their interests and actions online. You can do your best to target those most likely to be interested in joining Rotary.

Once you have created an ad a few times it gets relatively easy to implement and understand. If you would like help setting up your first ad, or if you would like to discuss a strategy for your Club, please get in touch today.